
Site Traffic
Monitor the total number of unique visitors to your page. Also monitor your page views; this is the total number of times a certain page on your site has been viewed. Keep up with the unique page views; if a single user has viewed your page multiple times, these visits are combined into one page view to calculate this metric.
On-Site Time
Know what time your audience is most active on your pages, this will allow you to adjust your content calendar to set publishing times in relation to these analytics. This will help your brand grow on individual platforms, different channels have different stats.
