Your Guide To Social Media Measurement


Site Traffic

Monitor the total number of unique visitors to your page. Also monitor your page views; this is the total number of times a certain page on your site has been viewed. Keep up with the unique page views; if a single user has viewed your page multiple times, these visits are combined into one page view to calculate this metric.


On-Site Time

Know what time your audience is most active on your pages, this will allow you to adjust your content calendar to set publishing times in relation to these analytics. This will help your brand grow on individual platforms, different channels have different stats.


Materialization of SEO

Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. The key of this step is to ensure your customer is feeling at ease throughout their journey.


Follower Count

Monitor your follower counts among all social media channels and compile the data into a graph. Review the trends and compare with it to the content you published within the set time frame. Use this information to find out what is working and what isn’t.


Engagements

Analyze the number of engagements (shares, likes, and comments) you are getting per post, this is a lot of work but it will give you a great idea of what your audience is responding to. A good tip is to ask questions in your captions, this will create a sense of trust towards your brand.


Conversions

This is where we measure what your audience is doing after they have read or viewed your content. A conversion could be anything from clicking a link, to completing an e-commerce sale. This should be one of the main goals when publishing content.


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