Trust The Process


Step 1: PLAN

  • Establishing SMART goals
    • Specific
    • Measurable
    • Actionable
    • Realistic
    • Timely

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  • Creating a Buyer Persona Finding Content Using Buyer Personas
    • Ensure the persona you create accurately represents your target audience
    • Age
    • Location
    • Occupation
    • Income Level
    • Level of Education
    • Hobbies
    • Challenges and Goals
    • Personality Summary
    • Values and Fears
    • Where Do They Get Their Information From

  • Conduct Research on Your Audience
    • Find out what will capture the attention of the intended viewer of your posts.
    • What types of trends is your market following
    • What social media platforms is your target audience most likely to engage with
    • Find out what kind of problems and challenges your audience is facing regarding your specific industry.
  • Brainstorm
    • What types of color schemes will generate the highest engagement
    • What solutions can you provide to your buyer persona

  • Content Strategy
    • Know your buyer persona to the point where you should know the times they are most active on each social media platform
    • How will you adjust the same content for different social channels
    • Utilize gifs, memes, and videos when possible

Step 2: CREATE

  • Check out this great article to learn more about how to establish a work flow
  • Designate roles between your team
  • Who will plan and create the content
  • Who will publish the content
  • Who will promote the content
  • Who will engage with the audience
  • Who will analyze the data and trends
  • Check out this article to learn more about how to construct a content calendar
  • Communication of the content strategy and workflow so everyone is on the same page
  • Aggregation of all content that is distributed, to know what content is good to repurpose.
  • Organization across all social channels
  • Encouraging consistent content creation


  • Identify best social media publishing platforms
    • Refer to social media listening
  • Find the streams of curated content
    • Which channel will you publish your content on
  • Stick to your content calendar
    • Use this template as a base for all of your posts
  • What is the best time to post on social media?
    • Refer to data you have collected
  • Stay consistent
    • This is the golden rule
  • Review the text and design before publishing
    • Check for grammatical errors, and make sure the media is high quality

Step 4: ENGAGE


“Audience’s enjoy seeing how they have made an impact, use this method to increase their brand loyalty and awareness.”

Shri shah
  • Gather your data
    • Collaborate with your team during this step, review the data and make assumptions based on the data you have gathered.
  • Measure the performance of your content
    • What type of content is performing better than other, discuss with your team how you can use this information to make changes to your content calendar.
  • Report results and analytics on your social platforms
    • Audience’s enjoy seeing how they have made an impact, use this method to increase their brand loyalty and awareness.
  • Keep up the new trends of your audience and adjust your persona accordingly
    • Stay up to date with what your audience wants to see more or less of on their social media timelines, find new words and memes that will resonate at the highest levels with them.

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