Step 1: PLAN

Establishing SMART goals
- Specific
- Measurable
- Actionable
- Realistic
- Timely

Creating a Buyer Persona Finding Content Using Buyer Personas
- Ensure the persona you create accurately represents your target audience
- Age
- Location
- Occupation
- Income Level
- Level of Education
- Hobbies
- Challenges and Goals
- Personality Summary
- Values and Fears
- Where Do They Get Their Information From

Conduct Research on Your Audience
- Find out what will capture the attention of the intended viewer of your posts.
- What types of trends is your market following
- What social media platforms is your target audience most likely to engage with
- Find out what kind of problems and challenges your audience is facing regarding your specific industry.
Brainstorm
- What types of color schemes will generate the highest engagement
- What solutions can you provide to your buyer persona

Content Strategy
- Know your buyer persona to the point where you should know the times they are most active on each social media platform
- How will you adjust the same content for different social channels
- Utilize gifs, memes, and videos when possible

Step 2: CREATE

Check out this great article to learn more about how to establish a work flow
- https://coschedule.com/blog/content-marketing-team-structure/
Designate roles between your team
Who will plan and create the content
Who will publish the content
Who will promote the content
Who will engage with the audience
Who will analyze the data and trends

Check out this article to learn more about how to construct a content calendar
- https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/
Communication of the content strategy and workflow so everyone is on the same page
Aggregation of all content that is distributed, to know what content is good to repurpose.
Organization across all social channels
Encouraging consistent content creation

Check out this article to help you brainstorm ideas for “good content”
- https://www.brafton.com/blog/creation/use-these-6-tools-to-brainstorm-amazing-content-ideas/
Content should be relevant to your audience
It should answer their questions and help solve their problems
Should be engaging and in line with the buyer persona you have created

Identify best social media publishing platforms
- Refer to social media listening
Find the streams of curated content
- Which channel will you publish your content on
Stick to your content calendar
- Use this template as a base for all of your posts
What is the best time to post on social media?
- Refer to data you have collected
Stay consistent
- This is the golden rule
Review the text and design before publishing
- Check for grammatical errors, and make sure the media is high quality

“Audience’s enjoy seeing how they have made an impact, use this method to increase their brand loyalty and awareness.”
Shri shah

Gather your data
- Collaborate with your team during this step, review the data and make assumptions based on the data you have gathered.
Measure the performance of your content
- What type of content is performing better than other, discuss with your team how you can use this information to make changes to your content calendar.
Report results and analytics on your social platforms
- Audience’s enjoy seeing how they have made an impact, use this method to increase their brand loyalty and awareness.
Keep up the new trends of your audience and adjust your persona accordingly
- Stay up to date with what your audience wants to see more or less of on their social media timelines, find new words and memes that will resonate at the highest levels with them.